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Immersive Media & Reading 2020 Consumer Survey Preview
One of Panorama Project's key initiatives, in partnership with Portland State University, is the Immersive Media and Reading 2020 consumer survey (https://www.panoramaproject.org/immersive-media-reading-2020) which will measure media engagement and buying behaviors across key formats and platforms.

In this free Panorama Project webinar hosted by OverDrive, lead researcher Dr. Rachel Noorda and members of the Panorama Project’s Consumer Research Committee, Brian O’Leary and Alan Inouye, will introduce the Immersive Media & Reading 2020 consumer research initiative and present a high-level overview of the results from the first wave of the survey.

Attendees will learn about the:

- Origin and development of the research project
- Cross-publishing industry Consumer Research Committee
- Primary and secondary goals of the research
- Methodology driving its nationally representative sampling

The 45-minute presentation will also include a Q&A segment where panelists will answer attendees’ questions submitted during the live session.

Photo by Julius Drost on Unsplash

Nov 5, 2020 01:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Panorama Project.