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Immersive Media & Books 2020 – The Final Report and Major Findings
One of Panorama Project's key initiatives in 2020, in partnership with Portland State University, was to conduct a “first-of-its-kind” consumer survey to examine consumers’ engagement with immersive media relative to books as well as their buying behaviors across multiple formats and platforms.

In this free Panorama Project webinar hosted by OverDrive, Dr. Rachel Noorda and Dr. Kathi Inman Berens, lead researchers and authors of the report, will discuss their approach and present major findings.

We welcome your participation as the presentation and report are certain to stimulate discourse between and among publishers, authors, librarians, booksellers, thought leaders, advocacy groups and the media.

The one hour presentation will also include a Q&A segment during which Rachel and Kathi will respond to attendees’ questions and comments submitted during the live session.

Mar 10, 2021 01:00 PM in Eastern Time (US and Canada)

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Dr. Rachel Noorda
Director of Publishing and Assistant Professor of English @Portland State University
Dr. Rachel Noorda is Director of Publishing and Assistant Professor of English at Portland State University. She holds a PhD degree in Publishing Studies from the University of Stirling and has published peer-reviewed research on various book publishing projects including book subscription boxes, independent publisher mission statements, the Portland Book Festival, and online book blurbs. She is currently writing a book (contracted with Cambridge University Press) about entrepreneurship in twenty-first century US book publishing. She has been very involved with the industry, including analyzing data and writing industry reports for PubWest, the Independent Book Publishers Association, the Book Industry Study Group, Literary Arts, and Publishing Scotland.
Dr. Kathi Inman Berens
Associate Professor of Publishing and Digital Humanities @Portland State University
Associate Professor of Publishing and Digital Humanities at Portland State University, has published peer-reviewed research about digital humanities, book publishing, and digital literature. A Ph.D. from UC Berkeley, Dr. Berens conducted grant-supported research for IBM when she was faculty and a Fellow of the Annenberg Innovation Lab at the University of Southern California. Dr. Berens studies immersive environments and transmedia experiences, consulting with Portland companies on VR medical therapies, immersive storytelling, and mobile web interface design. In her book publishing consulting and scholarship, two years of survey work provide foundational data for insights about consumer behavior at the Portland Book Festival. She is advisory council for arts nonprofits Literary Arts, NW Film Center, and Oregon Storyboard.